The Look

Platinum-haired model in sharp focus between two figures blurring past in a Melbourne laneway FR 2475

Shoot day · Melbourne · 01.11.26

The Look

The new campaign and the new packaging, shot in Melbourne's laneways, stairwells and overpasses. Three formulas, matte to low sheen, made in Melbourne.

RangeThree
Sizes50g · 20g
FormulaVegan
Made inMelbourne
01

Laneway

Matte, dry, holds all day. Styled with MOTION.

Two models in black leather against a graffiti-covered brick wall as a third walks past in a blurFR 2522
Model with platinum hair standing beside a crouched model against a graffiti wallFR 2436
Three platinum heads seen from behind beside a dark-haired model in profileFR 2385
Two models leaning on a laneway wall with blurred figures passing either sideFR 2525
Four models along a laneway wall, one walking past in motion blurFR 2530
02

After Dark

Same shape at midnight as at midday. Matte, no shine.

Model with platinum hair exhaling smoke against a black grid wallFR 1749
Two models against a black grid wall at night, one crouched in a printed jacketFR 1765
Profile of a platinum-haired model with smoke in low lightFR 1755
Two models against a black grid wall, one standing, one crouchedFR 1763
03

Under the Overpass

Concrete, steel, platinum.

Model with platinum hair behind a chain-link fence, hands gripping the wireFR 3223
Model seated by a chain-link fence beneath a concrete overpassFR 2953
Model reaching up a chain-link gate under the overpassFR 3274
Model with silver hair framed against the concrete of the overpassFR 2932
04

Streets

No shine, no crunch. Just shape.

Model with platinum hair in a black leather jacket against a concrete wallFR 1562
Two models in black leather beside a dark roller shutterFR 1546
Three models in front of a grey roller doorFR 2670
Model in black leather stretched out on a city footpathFR 1429
Close portrait showing textured platinum hair against dark steelFR 2894
Model in profile against a grey wallFR 2907
05

The Chair

Cut, colour and finish. Styled with MOTION.

Platinum-haired model in profile against a white wallFR 2169
Model seen from behind holding a leather jacket openFR 2182
Hands working product through textured platinum hairFR 1465
Model in a printed leather jacket in a stairwellFR 2289
The range

Three finishes, built to layer

The range in vacuum-sealed foil pouches on brushed steel
MSF1

Cloud

Matte styling formula · 50g

High-grade Australian kaolin, milled fine. Holds shape without holding the hair down. Warms clear in the hand and finishes dry. Structured, never set.

Finish
Matte, no shine
Hold
Medium
Price
$50
AGVD

Anti Gravity

Volume powder · 20g

A silica dust you tap at the root for instant lift, grip and grit with zero weight. It doesn't sit on the hair, it props it up. Build it as far as the look needs.

Finish
Matte, buildable
Use
Root lift and texture
Price
$50
LSF1

Satin

Low-sheen styling formula · 50g

Where CLOUD goes dry, SATIN goes fluid. A controlled low sheen that moves with the hair, sleek when you want it sharp. Not matte, not gloss. The line in between.

Finish
Low sheen
Hold
Medium
Price
$50

The Essential Pack · all three, $127. AGVD at the root for lift, then CLOUD for matte hold or SATIN for low sheen.

Vacuum sealed

The new packaging. Every unit ships sealed in printed foil, with directions and ingredients on the pouch.

MSF1:CLOUD jar on a concrete step
MSF1:CLOUD · 50g
MSF1:CLOUD sealed in its foil pouch
Sealed pouch
AGVD:ANTI GRAVITY sealed in its printed foil pouch
AGVD:ANTI GRAVITY · 20g
Rows of MSF1:CLOUD jars packed in Melbourne
Packed in Melbourne
Shop

Get the look

MSF1:CLOUDmatte styling formula · 50g$50
LSF1:SATINlow-sheen styling formula · 50g$50
AGVD:ANTI GRAVITYvolume powder · 20g$50
The Essential Packall three$127
ShippingAustraliaFree from $100
Photography
@sodaandpostcards
Hair
@nadxhair @boybarber_
Styling
@ayotraee x @cadenxteau
Models
@bygaani @lukaswhite @leopiuzahair
Vegan formulaMade in Melbournemotionlab.space