Compare the three
Three products, one price. Two are balms you warm through your hands. One is a powder you tap at the root. The hold is the same across all three — the finish and the position are not.
Scroll the table sideways
| MSF1:CLOUDMatte styling formula | LSF1:SATINLustre styling formula | AGVDAnti gravity volumising dust | |
|---|---|---|---|
| Form | Balm. 50g | Balm. 50g | Powder. 20g |
| Finish | Matte. No shine | Satin. Low sheen. Not wet, not matte | Matte. Dry and gritty |
| Where it goes | Over the top | Over the top. Last | At the root. First |
| What it does | Texture and shape. Holds without holding the hair down | Seals the cuticle. Sharp when you want it sleek, loose when you don't | Lift and grip. Props the hair up rather than sitting on it |
| Base | Australian kaolin, milled fine | Kaolin with candelilla and carnauba wax | Silica silylate |
| Hold | Medium–strong | Medium–strong | Medium–strong |
| Washes out | Water-soluble | Water-soluble | Water-soluble |
| Scent | Argan | Argan | Argan |
| Start here if | You want shape with no shine at all | You want a controlled sheen, swept or back | Your hair goes flat by midday |
| CLOUD | SATIN | AGVD |
The order matters
AGVD goes down first, at the root, on dry hair. A balm goes over the top. Run it the other way round and the powder has nothing to grip. Most people use one product where two would do the job.
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