MSF1:CLOUD
Matte clay. Medium hold. No shine.
Named for the weight — there and not there. High-grade Australian kaolin, milled fine, holds shape without holding the hair down. Warms clear in the hand, finishes dry. Structured, never set. If you can feel it, you used too much.
The one the brand was built on. Layers over AGVD, under SATIN. Water-soluble — washes out as clean as it goes in.
- MATTE STYLING FORMULA: CLOUD
- 50g - 1.760oz
- SCENT - ARGAN
- WEIGHTLESS | RESILIENT | MEDIUM-STRONG HOLD
- WATER-SOLUBLE | 24HR HOLD
- AVOID EYE CONTACT
DIRECTIONS:
BEGIN WITH A SMALL AMOUNT, WORK THROUGH HANDS, UNTIL TRANSPARENT,
APPLY DRY OR DAMP HAIR, PROCEED TO STYLE.
- NEVER TESTED ON ANIMALS
- PLANT-BASED - VEGAN
- MADE IN AUSTRALIA
INGREDIENTS: Purified Water, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Olive Oil, Olea Europaea(Olive) Fruit Oil, Olea Europaea (Olive) Oil Unsaponifiables, Jojoba Esters, Cetearyl Alcohol & Cetearyl Glucoside, Isopropyl Isostearate, Propylene Glycol, Kakadu plum extract, propanediol arginine, Lactic acid glycine, Soybean germ extract, Wheat germ extract, Scutellaria balcalensis root extract Glycerine, PEG 40 Castor Oil, Polysorbate 85, Silica, Feniol, Decyl Olive Oil Esters (and) Squalene, Fragrance
SPECIAL INGREDIENTS
Australian Kakadu plum
Moisturising and hydrating.Maintains the level of collagen and elastin in your hair.Boosts moisture and gloss for hair and scalp *when washed out* (especially in dry hair).
Propanediol Arginine
Helps Reduce prevent hair-loss.Stimulates hair regrowth by improving blood supply to hair follicles.Increases cellular energy and activates follicle stem cells while protecting them from senescence to visibly fights hair loss by stimulating hair growth, increasing hair density, reducing hair loss, and recovering a healthy and strong appearance.
Lactic Acic
It prevents itchy and flaky scalp responsible for causing dandruff, by maintaining the proper pH balance of your scalp.Conditioning and moisturising effect on your skin. Helps to protect your hair by sealing the cuticle of your hair.It acts as an exfoliator removing dead skin cells from the scalp and gently removes dirt, dust, and grime from the hair without stripping the hair off its natural moisture.Forms a protective layer over your hair, preventing the damage caused by the sun's harmful UV rays.
Soybean Germ Extract
Plant-based protein.Decreased DHT.Provides additional protein that hair follicles can use for hair growth.
Wheat Germ Extract
Rich in linoleic acid that nourishes and conditions the hair.Possesses moisturising and conditioning properties which are useful in repairing the damaged hair.Repairing the damaged hair and prevents hair loss.Increases blood circulation on the scalp.
Australian kaolin clay
Gentle and rich in silica.Helps clean the scalp without drying it out.Improves circulation in the scalp and removes dirt/impurities from the hair follicles which helps strengthens the roots.Calms inflammation.
Jojoba oil
Rich in vitamins and minerals that nourish hair over repetitive use.Provides smoothness and moisturise to the hair.Controlling Dandruff – Dry scalp is one of the leading causes of dandruff.Antifungal, naturally rich in minerals, is very useful in controlling dandruff caused by dry scalp.