{"product_id":"msf1-cloud-copy","title":"MSF1:CLOUD w\/s","description":"\u003c!--description--\u003e\n\u003cp\u003e\u003cstrong\u003eMSF1:CLOUD\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMatte clay. Medium hold. No shine.\u003c\/p\u003e\n\u003cp\u003eNamed for the weight — there and not there. High-grade Australian kaolin, milled fine, holds shape without holding the hair down. Warms clear in the hand, finishes dry. Structured, never set. If you can feel it, you used too much.\u003c\/p\u003e\n\u003cp\u003eThe one the brand was built on. Layers over AGVD, under SATIN. Water-soluble — washes out as clean as it goes in.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMATTE STYLING FORMULA: CLOUD\u003c\/li\u003e\n\u003cli\u003e50g - 1.760oz\u003c\/li\u003e\n\u003cli\u003eSCENT - ARGAN\u003c\/li\u003e\n\u003cli\u003eWEIGHTLESS | RESILIENT | MEDIUM-STRONG HOLD\u003c\/li\u003e\n\u003cli\u003eWATER-SOLUBLE | 24HR HOLD\u003c\/li\u003e\n\u003cli\u003eAVOID EYE CONTACT\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBEGIN WITH A SMALL AMOUNT, WORK THROUGH HANDS, UNTIL TRANSPARENT,\u003cbr\u003eAPPLY DRY OR DAMP HAIR, PROCEED TO STYLE. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNEVER TESTED ON ANIMALS\u003c\/li\u003e\n\u003cli\u003ePLANT-BASED - VEGAN\u003c\/li\u003e\n\u003cli\u003eMADE IN AUSTRALIA \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!--description--\u003e \u003c!--ingredients--\u003e\n\u003cp\u003eINGREDIENTS: Purified Water, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Olive Oil, Olea Europaea(Olive) Fruit Oil, Olea Europaea (Olive) Oil Unsaponifiables, Jojoba Esters, Cetearyl Alcohol \u0026amp; Cetearyl Glucoside, Isopropyl Isostearate, Propylene Glycol, Kakadu plum extract, propanediol arginine, Lactic acid glycine, Soybean germ extract, Wheat germ extract, Scutellaria balcalensis root extract Glycerine, PEG 40 Castor Oil, Polysorbate 85, Silica, Feniol, Decyl Olive Oil Esters (and) Squalene, Fragrance\u003c\/p\u003e\n\u003cp\u003eSPECIAL INGREDIENTS\u003c\/p\u003e\n\u003cp\u003eAustralian Kakadu plum\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMoisturising and hydrating.Maintains the level of collagen and elastin in your hair.Boosts moisture and gloss for hair and scalp *when washed out* (especially in dry hair).\u003c\/p\u003e\n\u003cp\u003ePropanediol Arginine\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eHelps Reduce prevent hair-loss.Stimulates hair regrowth by improving blood supply to hair follicles.Increases cellular energy and activates follicle stem cells while protecting them from senescence to visibly fights hair loss by stimulating hair growth, increasing hair density, reducing hair loss, and recovering a healthy and strong appearance.\u003c\/p\u003e\n\u003cp\u003eLactic Acic\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e It prevents itchy and flaky scalp responsible for causing dandruff, by maintaining the proper pH balance of your scalp.Conditioning and moisturising effect on your skin. Helps to protect your hair by sealing the cuticle of your hair.It acts as an exfoliator removing dead skin cells from the scalp and gently removes dirt, dust, and grime from the hair without stripping the hair off its natural moisture.Forms a protective layer over your hair, preventing the damage caused by the sun's harmful UV rays.\u003c\/p\u003e\n\u003cp\u003eSoybean Germ Extract\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003ePlant-based protein.Decreased DHT.Provides additional protein that hair follicles can use for hair growth.\u003c\/p\u003e\n\u003cp\u003eWheat Germ Extract\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eRich in linoleic acid that nourishes and conditions the hair.Possesses moisturising and conditioning properties which are useful in repairing the damaged hair.Repairing the damaged hair and prevents hair loss.Increases blood circulation on the scalp.\u003c\/p\u003e\n\u003cp\u003eAustralian kaolin clay\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eGentle and rich in silica.Helps clean the scalp without drying it out.Improves circulation in the scalp and removes dirt\/impurities from the hair follicles which helps strengthens the roots.Calms inflammation.\u003c\/p\u003e\n\u003cp\u003eJojoba oil\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eRich in vitamins and minerals that nourish hair over repetitive use.Provides smoothness and moisturise to the hair.Controlling Dandruff – Dry scalp is one of the leading causes of dandruff.Antifungal, naturally rich in minerals, is very useful in controlling dandruff caused by dry scalp.\u003c\/p\u003e\n\u003c!--ingredients--\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Product\",\"name\":\"MSF1:CLOUD\",\"description\":\"Premium men's matte hair clay, made in Melbourne. 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